The study of color psychology and the meaning of colors covers many different areas, from business and branding to our personal lives, including our cloths and the color of our cars.
What is your favorite color?
Why is it your favorite color and what does it say about you? maybe your personality traits are related or connected to your favorite color in some way. The color pages on this site go into the personality traits, meanings and influences of the various different colors.
Blue is calm, confident, intelligent and peaceful.
Red is energetic, passionate, aggressive and intimidating.
Yellow is happy, creative, analytical and enthusiastic.
Green is knowledge, healthy, ambitious but greedy.
Purple is compassionate, luxurious, dignified but irrational.
Pink is caring, nurturing, playful and immature.
Meaning of our color choices
The influence that color has is not something that many of us think about, yet it does influence us every day. Our mood or personality can determine the color of the cloths we choose to wear each day, the color of the car that we drive, the color that we paint our walls or the color of the furniture in our houses.
For some people colors can be fascinating and choosing the right colors for certain situations or designs becomes very important. Some of us can use up a great deal of mental energy deciding on color schemes and combinations.
Colors also allow us to express our individuality, we can choose to be different than others by wearing different colors. Colors can also be used to show different levels of authority and status.
Colors in the business world
Some colors are believed to have a great effect on work productivity, concentration and morale. The design and color scheme of an area (color psychology) is becoming an ever more important factor in office design and other work areas.
There is more and more research being done by psychologists on the psychological effects of color on the mind. The importance of color on our lives is becoming more obvious and you might be surprised by how much it can influence the way we act and think.
The pages on this website will go into detail about individual colors and their influences on our minds, plus other color psychology related articles.