What Colors Help You Sleep?

What color or colors should you expose yourself to, or decorate and design your bedroom with that will help you to get a good night’s sleep?

What Color Help You Sleep?

Based on studies and research one color that seems to help with sleep more than most is the color blue.  Blue is known to help with lowering heart rate and blood pressure and generally helps with relaxation. The relaxing and calming influences of blue is likely to be in part because of blue’s associations with the ocean and sky, which partly implies safety at an unconscious level.

Green also has a similar effect to blue with regards to calming, relaxation and lowering blood pressure. While blue has associations with the ocean and sky, green has associations with the land, trees and plant life. Green is also associated with growth, natural, nature and safety which all aid with calming and soothing.

You will notice that night lights are often blue in color, however they’re also available in other colors.

Color Shades

Color Hoop

Shades are important, for both blue and green to have a positive influence on sleep, they need to be medium to darker or paler shades of those colors. Light and bright shades of these colors can actually stimulate us, leading to a delay of sleep, and may even prevent sleep.

Interior Design

Pale and neutral colors like beige, gray and taupe are often used in interior design for their calming and relaxing influences.

Neutral colors help to clear the mind and lower energy levels, therefore helping with relaxation. Warmer neutral colors like beige and taupe tend to work better, they project warmth and overall comfort. Gray may seem too cold for some people, however others may gravitate to a more modern look and feel.  

Cyan Keeps Us Awake

Cyan is a color that can damage sleep according to researchers at the University of Manchester (England). Monitors, televisions and mobile devices display bright levels of blue and green which creates cyan. Bright computer screens are blamed for causing problems with and disrupting sleep, a lack of sleep negatively impacts concentration, learning and even our ability to regulate emotions.

Many computer devices and operating systems include a night mode, which reduces the brightness of screens and displays, particularly reducing the color cyan in these displays.

Researches and biologists were able to actually measure the level of the sleep hormone (Melatonin) which either increased or decreased depending on the level of the color cyan present in a particular display.

Researchers believe that reducing the amount of cyan displayed in these devices does improve sleep behaviour.

Personal Color Influences & Associations

Some colors do seem to entice sleep better than others, this can be down to a few of different reasons.

Sensitivity to colors or aesthetics is one reason. Some people gain energy from external environments and others may not. Those who can detect subtleties in colors better, and/or those that have better color vision will also be more susceptible to the influences of color.

People also make their own associations to color based on their personal life experiences. One person may find a particular color soothing, comforting, safe and relaxing due to past positive experiences, therefore positive associations of that color. Negative associations to colors and emotions is also possible.

Why Are Stars Different Colors?

Space is vast, very cold, very scary but also beautiful, and it is full of objects that emit light/wavelengths of electromagnetic radiation in all the colors of the spectrum. One of these objects is Stars. Stars are massive, very hot and they come in a variety of different sizes and colors, why is this?

Why are Stars Different Colors?

Why Are Stars Different Colors?

One reason why stars are different colors is due to their temperature. Scientists believe that cooler stars emit the color Red, and the hottest stars in temperature emit either white or blue light. Star colors from coolest to hottest. Red, Orange, Yellow, Blue sometimes White. The hottest stars also tend to be the largest.

Approximate Star Temperature by Color

  • Red – 3000 Kelvin – 2700 Celsius
  • Orange – 4500 Kelvin – 4200 Celsius
  • Yellow – 6000 Kelvin – 5700 Celsius
  • Blue/White – 25000 + Kelvin – 24000 + Celsius

The star in the center of our own solar system, (The Sun) is considered a yellow dwarf star. However our sun may seem white to the naked eye. Stars emit what is considered a peak wavelength or color, this is its primary color, however it also emits all the wavelengths or colors of the spectrum, and when you combine these wavelengths in light it creates the color white. This is how white is created in color devices such as your TVs, tablets and smart phones, which use the Additive RGB primary color model.

You can see all of the wavelengths/colors, that the sun emits when the sun is shining and when it rains. The water separates the colors into the 7 colors of the visible spectrum, which can be seen in the colors of the rainbow.

The color of stars do change over time as they go through different periods of activity including cooling and warming. It does seem strange that the cooler stars are red, and the hottest stars are more of a bluish color. Back on earth red is a warm color and associated with heat for obvious reasons, while blue is a primary cool color often associated with winter and ice. Why is this?

As a stars temperature increases, the wavelengths that the star emits get shorter, and the shortest wavelength is that of the color blue. This is why the hottest stars appear blue.

Star Composition

Temperature is not the only factor that determines the color or combination of wavelengths that stars emit. A Stars composition is made up of various different elements, and these elements also dictate a stars color. These primary elements are helium and hydrogen, plus a few other less prominent elements.

The balance of these elements or composition will differ from Star to Star with no two Star being exactly the same. This differing composition is responsible for differences in temperature, therefore the light/wavelengths it emits.  

So the color of a star can tell scientists roughly the temperature of a star, and also the abundance of elements and the atmospheric conditions of a particular star.

Phases of a Star

Stars also go through different phases, which is part of a stars life cycle. Our sun is currently in its main sequence phase, when that phase ends, scientists believe it will become a red giant, which will indeed be red in color. Eventually it will collapse into a white dwarf, which is its final phase. If the star is large enough it will collapse into a neutron star, which will also be white. When the most massive stars collapse they form black holes. The gravity of a black hole is so strong that even light doesn’t escape, they don’t emit any wavelengths/light, therefore they’re black.   

Doppler Effect

There is also another factor which can alter the appearance and color of a star, this is the distance we are from a particular star. Light waves can change, either increase or decrease depending on the distance, this is known as the (Doppler Effect).

Color Trends – Why & How Do They Happen?

What are color trends and where do they come from? Color trends are basically preferences for certain colors, or combinations of certain colors which become popular.

Color Trends

Color trends can influence fashion, interior and exterior home design, graphic design, technology like phones, computers, as well as website design and marketing, including digital marketing.

Where do color trends come from?

Color trends are often started or inspired by what people see in the media, television, movies and magazines. The color or colors will become popular, or catch on, and then possibly become a trend. This is similar to how fashion works.

I explain this in more detail below in the section about the psychology of color trends.

Fad vs Trend

Fad is a term often used for something that is very short lived. Trends on the other hard often last much longer, trends can span and influence for several years and even decades.

Because of the massive amount of media available, color trends come around far more often and are generally more volatile than they were in past centuries.

Before modern day digital media, the internet including social media, color trends where often set by Royalty and famous or popular works of art. Color trends were much slower to materialize back then.

Pantone Color Trend Examples

2017 – Color trends were tropical green and warm neutral colors.

2018 – Trends included ultra violet, fiery reds and metallic appearances.

2019 – Pantone Color of year is Living Coral, which is an orangish pinkish shade. Living Coral is a warm color, social, compassionate, calming and it also gives energy and life.

Colors are chosen as color of the year based partly on research that is conducted with regards to what people are sharing on social media, the movie industry, art work, interior design and fashion.

These trend examples often mostly apply to fashion and interior design, the tends set in other industry sectors will differ. For example in the technology sector, Living Coral is unlikely to become a popular color for computers or smart phones(however not impossible). The automotive industry is another example where tends can differ greatly based on the different industries.

Different cultures and religions will also determine the significance and importance of a particular trend, and whether a trend will be followed or not. Gender, temperamental traits and age also influence our decisions when it comes to fashion, interior design and pretty much anything that requires a choice.

The Psychology of Color Trends

There are a few psychological factors at play. People often like variety and novelty, so emerging trends caters to those desires. New color trends gives people both novelty and ideas on achieving some of that desired variety.

A company like Pantone is considered an authority in matters of color trends, so often people will go with the trend endorsed by the authority in a particular area. This is also true with how fashion trends catch on. Celebrities and those with a great deal of social status also have the power to set tends. People will often mimic high status individuals, unconsciously trying to increase their own status.  

People naturally conform to what others are doing, this is one of the reasons why trends catch on and become popular. Being clued into trends is also linked to social status, and being high in social status can lead to all sorts of life benefits. A desire for uniqueness may also be a motivator, color trends may give people ideas for ways in which to express themselves in unique ways, while being somewhat with it and clued into popular culture.

Certain personality types are also more likely to follow trends and what’s going on in the world. Extroverts are more likely to follow trends, they’re more clued into what’s trending and generally what other people are doing. Extroverts are generally more focused on the external world, including emerging trends.


Color trends are set both by natural popular trends, influenced by many different factors including the famous, wealthy, powerful, movies, art of many varieties and various other industries of design. Then endorsed, therefore reinforced by industry authorities such as Pantone.

This is how Pantone and others are able to predict upcoming trends, because in part they help to create them.

7 Chakra Colors Beginners Guide

What are the 7 chakras and colors, what do they actually mean and how can they help you achieve better health and balance in your life? This is a beginner’s guide to the 7 chakras and their meanings.

7 Chakra Colors Beginners Guide

The 7 chakra colors are the same as the 7 colors of the rainbow, which are red, orange, yellow, green, blue, indigo and violet.

Each chakra/color represents a part of the human body, ranging from your head to the bottom or route of your spine. While the 7 chakras are associated with physical parts of the body, their meanings go beyond the physical, branching into the psychological and spiritual realms.

Everything in the universe is made up of energy, including life. The system of the 7 chakra is about balancing our energies for stability and good health.

What can be affected by the 7 Chakras?

Emotional balance and stability, our instincts, self esteem, how we think, they can also affect our ability to communicate and maintain relationships.

The 7 Chakras

  • 1st Root Chakra: this is located at the base of the torso or spine.
  • 2nd Sacral Chakra: this is the navel, aka belly button.
  • 3rd Solar Plexus Chakra: the upper middle stomach area, just below the rib cage.
  • 4th Heart Chakra: this is obviously the heart area.
  • 5th Throat Chakra: this is primarily the base of the throat.
  • 6th Third Eye Chakra: the centre of the forehead, in-between the eyes.
  • 7th Crown Chakra: this is the top of your head.

The concept of the 7 chakras has Indian origins, and their Indian names are as follows.

  • 1st Muladhara
  • 2nd Svadhishthana
  • 3rd Manipura
  • 4th Anahata
  • 5th Vishudda
  • 6th Ajna
  • 7th Sahasrara

When the 7 Chakras are unbalanced or too active

Root/Muladhara – Red

This is very much connected to the balance of our survival instincts, when unbalanced, anxieties can become a problem. It can result in paranoia and a desire to be unseen, perhaps keep hidden. Survival instincts generally become over active.

Creating Balance

Make sure you dedicate some time to taking the proper precautions and security measures, this will help to ease your anxieties and feelings of unease in this matter. Using positive affirmations can also be very effective at reducing anxiety and bringing balance.

Sacral/Svadhishana – Orange

When this chakra is unbalanced someone can struggle with impulsive pleasures and instant gratification.

This is also referred to as reward sensitivity. If too active it can also lead to problems with various types of addiction.

Creating Balance

Make a conscious effort to focus on delayed gratification, and understand the negative consequences of only seeking impulsive pleasures.

Solar Plexus/Manipura – Yellow

The Solar Plexus Chakra is believed to be related to issues of self-esteem. When out of balanced, or sometimes described as being blocked it can result in either minor or major self-esteem issues.

Imbalances in this chakra can also cause issues with controlling anger, and a person can become temperamentally disagreeable, irritable and aggressively competitive.

Creating Balance

One way to counter the self-esteem issue is to use positive confidence building affirmations. Perhaps a better technique would be to really think about and objectify your negative thinking, including anger. When you objectify something it takes away some of the power it has over you, which will hopefully unblock and balance this chakra.

Self awareness is also essential for attaining balance. Relaxation and meditation techniques can help, especially when trying to reduce anger and aggression.

Heart/Anahata – Green

An over active heart chakra can lead to showing too much compassion for others, and neglecting yourself and your own needs.

It can also result in poor decisions and emotional control in matters of love.

Creating Balance

Spend some time thinking about what you want for yourself. Once you have figured out what you want, make an effort to go out and get it. Understand that the better and stronger you are as an individual, the greater help to others you will be.

Throat/Vishuddha – Blue

Over activity in this chakra can lead to being perhaps aggressively vocal, not allowing others to speak, showing arrogance in their tone of voice and generally being over assertive.

Creating Balance

Again self awareness is a good first step, awareness of how you make others feel. Making a conscious effort to showing some humility will go a long way and help to bring balance.

The Third Eye/Ajna – Indigo

If the third eye chakra is more or over active, then someone is relying too much on gaining information from their spiritual, psychic or intuitive side. They won’t be living in the now or paying attention to the information that they get from their five sensors.

This can lead to impractical, even delusional thinking.

Creating Balance

Make a conscious effort to take in information from the five senors, and to experience that information. Live more in the now or moment, and pay attention to details and subtle changes and differences.

Crown/Sahaswara – Violet or White

The crown chakra is linked to different levels of consciousness. The balance of the crown chakra is dependent on the state of the other 6 chakras. To achieve higher levels of consciousness, the other chakras need to be balanced.

When chakras are less active or more dormant they can also be problematic, the key here is balance which creates a healthier mind and body and overall stability.

Connection Between Favorite Colors & Political Views?

Is there a connection between color choices, favorite colors and political views, whether they’re liberal or conservative, left or right?

Favorite Colors & Political Views

The answer to this question is yes, possibly to some degree. Let’s look into some colors and their associations, and people’s motivations for choosing certain colors.


Those who really like pink or consider pink a favorite color tend to be very naturally nurturing and compassionate. Psychologists believe that compassion is a trait that is strong in those who have strong left leaning political views.

They are likely to have idealistic but not necessarily very practical views of the world, and believe showing compassion can solve most problems. They also support equality for all, believing everybody is equal, this overlaps with some beliefs associated with liberalism.


Purple is similar to pink as it’s associated with compassion, therefore again tilting towards leftist or liberal views. However purple is also associated with creativity which is linked to the personality trait (Openness) the openness trait is associated with liberalism. So I would go with a mix between leftist and liberal political views, borrowing elements of both.


A person who frequently wears or chooses white is often because they have an obsession for cleanliness. This obsession for cleanliness is also referred to as disgust sensitive. Being high in disgust sensitivity has connections to wanting boarders or barriers, in order to prevent infectious diseases.

Being high in disgust sensitivity is a good indicator or predictor for those who have more conservative or right leaning political views.    


One of the motivators for wearing black is a survival or defense instinct. Those with strong survival instincts are likely to hold more conservative views. This includes naturally being interested in matters of security, including strong boarders, on a smaller, personal and national level.

Another strong and common motivator for liking black is the association it has to power. Those with an interest in power are likely to support hierarchies. Conservative, center right and right wing views are often for, and support hierarchical power structures.

Often wearing black could also be a sign of aesthetic sensitivity and the openness trait. The openness trait is associated with liberalism.

Blue & Red

In American there are some obvious connections with the color blue and the Democrat Party, and the color red is associated with the Republican Party. This could be a simple color association and connection to a person’s political views. So if someone was to like the views of the democrats, they may naturally tilt towards the associated color, which in this case is blue.

In the UK the Labour Party is red and the Conservative Party is blue, again due to these associations, color choices or favorite colors could be influenced by political views.

Red also has associations with competitiveness, aggression and achievement. This could be connected to supporting hierarchies, which is in line with more conservative, possibly center/right views.

The color blue is also often associated with conservatism and traditions. The color blue is somewhat a safe, conventional and traditional color. Those who are conventional thinkers and support traditions are normally low in the personality trait openness. Low in trait openness is a good predictor of conservative political views.


The color or material of gold has strong connections to achievement and status. This is likely to suggest that they take a more conservative political view point. Status seeking is the desire to climb up the social status hierarchy, which again is more in line with conservative, center or right leaning political thinking.

Final Thoughts

This article is using common associations between colors and personality traits to predict political views. While studies do suggest strong connections between color choices, personality traits and political views, it’s by no means set in stone and correct all the time.

Personal situations, knowledge and moods can affect personality traits and perceptions greatly. People are complex, and many variables can alter opinions and perceptions, both temporarily and permanently.   

When To Wear & Use Certain Colors?

What colors should we wear and use in various different social and professional situations. Colors can affect us in many ways and knowing when to use certain colors or when not to use them can have impactful, both negative and positive results.

Color Psychology, choosing colors.

It’s important to understand that not everybody is affected by color and environments equally. Some people are sensitive to their surroundings, colors, environments and subtle changes while others are less affected.

Someone having sensitivity to colors or aesthetics in general is connected to the personality trait (openness). People high on the openness trait tend to be creative, seek new experiences, thrives from variety and is associated with aesthetic sensitivity.

Showing sensitivity to colors also seems to be gender specific, with women generally having better color vision, especially when detecting subtle differences in shades, particularly red, which is the warm primary color.     

While colors do have general common associations and influences, some people may have different associations based on personal experience.

When to Wear & Use Certain Colors?   

Gym/Working Out

Bright colors, especially red can increase energy, enthusiasm and generally have a stimulating effect, which is ideal if you’re looking to engage in some physical activity. Studies suggest red can increase blood pressure, heart rate and alertness which will naturally lead to increased physical energy. Orange would also have a similar effect.

You’ll also often see yellow and bright shades of green and blue used in sportswear and supplements to tap into those high energy, youthful and upbeat associations that bright colors have.  


Blue would be an ideal color to wear for an interview. Blue is associated with trust, confidence, intelligence, reliability and the personality trait conscientiousness/hard working.

The interviewer will automatically be fed these associations at the subconscious level.  


Men – the color blue is associated with trustworthiness and reliability which are usually traits that women look for when searching for a long term partner. Blue is known to also have calming and relaxing influences which may help with those nerves.

Women – wearing red often makes the wearer look more attractive, so that’s definitely a good thing when on a date. Red can also encourage spontaneous and impulsive behaviors which could make the date more interesting.


Dress – wearing black in the office is always a good choice. Black is associated with professionalism and seriousness which can make the right initial impression. Black is also linked with influencing organizational tendencies.

Environment – Neutral and cool color schemes tend to be best for office plan and general working environments. Neutral colors are good for calming and concentration, however it would be recommended to include some brighter colors to add some energy.

Blue has calming influences and is believed to increase concentration. Recent studies in color psychology showed that blue significantly improves creative thinking. Red on the other hand improved the level at which people pay attention to details, which can enhance memory.


Colors Red & black are known to have an intimidating effect. Several studies have shown that these colors intimidate opponents and opposing teams, this is because they’re associated with power and strength. Red is also commonly associated with danger.

Wearing red for an individual or team can increase physical energy and perhaps aggression. Studies have also shown that wearing black encourages aggression, which likely comes from the increased feelings of power and confidence that wearing black can cause.

What Colors are Good for Memory?

How does color affect memory and other cognitive functions, plus can you use color to improve yours? The effects of color are not just limited to memory, colors can stimulate different areas of the brain to improve creativity and various other cognitive functions.

What colors are good for and affect memory?

There has been some significant study and research conducted relating to the effects of color on memory, and also how colors can be used to aid in memory.

How Colors Improve Memory?

Certain colors help to improve concentration and focus. Improved concentration will naturally lead to improvements in learning and remembering.

Studies in the influence of color suggest blue helps with concentration. Blue calms the mind allowing for better focus, naturally discouraging the mind from distractions. It’s a natural conclusion to assume that improved concentration can lead to improved memory, or other cognitive functions.

Blue is not the only color that can help with concentration, it would also apply to most cool and neutral colors. Environments that are comfortable, relaxing and provide little distractions will also help with concentration, and color plays a big part in achieving these environments.

Gaining Attention & Highlighting

Colors can also be used to gain attention, to make things stand out, become more prominent which can help with noticing certain things, therefore more likely to remember.

Colors are often used for the purpose of highlighting certain points or mistakes. If there is a particularly important point or mistake, then highlighting that section can help to embed certain information into our memories.

Colors that Boost Memory

Studies conducted by the University of British Columbia looked into the effects of red and blue on cognitive ability. Blue was said to increase creative thinking, while Red was better at focusing attention, naturally leading to improvements when it came to paying attention to details and generally making us more alert.

The studies included several hundred participants that had to perform tasks while exposed to different colors. These tasks tested various cognitive abilities including memory, attention to detail and tasks or questions that required creative thinking.

During the creative tasks when participants were subjected to the color blue, the participants provided significantly more creative ideas than when those tasks were undertaken while exposed to red.

Memory tasks that required attention to detail showed over a 30percent performance improvement while the participants were exposed to the color red compared to blue.

Negative Associations of Red

Red is often used as a warning in nature, it’s displayed as a warning of danger by some animals to scare off predators.

Red pens are used to highlight errors or under performance in some way. This use of red can create or strengthen associations between the color red and negativity, under performance and mistakes.

People tend to want to avoid this negativity, this desire to avoid seeing the color red can enhance performance, alertness and learning.  

Creating Color Associations to Improve Memory

The human mind likes to make connections and associations, and color can be used to great effect to create associations between things.

Some mail sorting companies have adopted a color code system to help with remembering, therefore sorting. Zip or postal codes are grouped together in regions, each region can have 20 or 30 different codes, so linking and remembering all these different codes to the different regions can be difficult and time consuming.

To aid with this, the regions have been given their own color, after enough time the individual codes will become associated with a particular color. This speeds up learning and improves accuracy due to the distinct colors used.

Analogous Colors – Create Color Harmony

What are analogous colors and how are they best used? Analogous colors are simply colors that are naturally situated next to each other on the color wheel, which creates a natural color harmony.

Analogous Meaning

The definition of analogous is, something similar or comparable in such a way that makes obvious a transition, connection or evolution between two or more things.  

Analogous colors are usually made up from one primary, one secondary and one tertiary color and often found in nature. An example of analogous colors, you can have, yellow, yellow green and green. Analogous color combinations can also be made up from more than just three colors.

Analogous Color Examples

Choosing an analogous color scheme creates instant color harmony for a particular design or project.

Analogous colors are often found in the natural world, for example, varying shades of yellow (flowers) and green (grass) is common place. The changing shades of tree leaves in autumn would be another example of analogous colors in nature.

Analogous color schemes are often used in fashion, interior design, website design and often used in business logos.

Using Analogous Colors

Using analogous colors for a particular design creates an instant and natural color harmony. However there are still different and more effective ways of using those colors.

Getting the right balance between the colors is important, get the balance wrong and it can look confused and perhaps a little boring.

One recommended way of using analogous colors is to focus on one color. For example a primary color as the main color, and then using the secondary and tertiary colors in smaller amounts with the intention of creating a natural blend or harmony.

Primary, secondary, tertiary analogous colors.

Of course you are not just restricted to the primary, secondary and tertiary colors of the color wheel. You can also get an analogous color effect with warm and cool neutral colors. You can achieve color harmony with varying shades of beige, taupe and brown, or black and varying shades of gray with great results with interior design.

Logo Color Combinations

What colors look really good together? You can combine different colors to achieve a great looking logo.

The color combinations here can be used in branding and logo designs. The correct color choice for your logo will not only be aesthetically pleasing which gains attention, it can give instant information about a product or business.

There are a few great combinations when combining dark or neutral colors like, black, gray and silver with bright colors such as red, orange, yellow, cyan and lime green. This type of mix is usually best when the dark or neutral color is dominant, with a hint of a bright hue.

However there are also some great looking combinations that come from combining rich and strong colors.

Logo Color Combinations

Black & Red

Logo Color Combinations Black & Red

You see this combination often in performance PC designs and cars. It’s a great combination of the two colors most associated with power, hence why powerful, performance computers and sports cars often have this color combination.

Black is serious, professional and powerful. Red is also powerful and associated with energy and movement. Mix them together and you have a powerful and striking combination which is aesthetically pleasing.

White & Red

Logo Color Combinations White & Red

White and red works well together, both colors have often been associated with sport, white trainers, white & red sports cars.

White and red is often used in branding, sports cars and clothing. This combination would also work well with a brand or website related to the sports and fitness industry, however it could also suit many other businesses that wanted to embody the associations of the two colors.

Yellow & Green

Logo Color Combinations Yellow & Green

Yellow mixed with green creates a somewhat elegant and natural look that’s easy on the eye.

Subway uses this color combination. The yellow is attention grabbing and attractive to look at, plus warm colors like yellow are linked with encouraging appetites. The green has associations with freshness and health which makes it a great color combination for a food company trying to suggest a healthier and fresher fast food alternative.   

Blue & Purple

Logo Color Combinations Blue & Purple

Depending on the Shades used, blue and purple combine to create a very spiritual, intuitive and mysterious looking mix.

This combination could be very suitable and effective in branding for certain products or events. The following subject areas would be suitable, creativity, the performing arts, intuition, magic related, and anything with a strong focus on spirituality or mysteriousness.  

 Pink & Blue

Logo Color Combinations Pink & Blue

Blue provides a degree of seriousness, professionalism and strong and reserved characteristics.

It seems strange to combine it with such an immature, delicate and playful color as pink, however depending on the shades used they look and work well together. It’s a color combination that mixes business and pleasure.

Navy Blue & Orange

Logo Color Combinations Blue & Orange

With navy blue as the primary color and orange as the secondary it creates a striking combination. It’s perhaps a little too rich to be suitable for many product logos, however used in the right amounts and for the right products it could have a powerful impact. It’s very aesthetically pleasing and attention grabbing.

This combination combines the trustworthiness and reserved traits of blue, and the excitement and extroversion of orange.

Purple & Yellow

Logo Color Combinations Purple & Yellow

This is a great looking and striking combination due to two strong colors being used. Purple is associated with the creative arts, mystery and spirituality. Yellow provides some uplifting and positive energy into the mix, used in small amounts it is particularly attractive to look at.

This is an interesting combination of associations that mix intuition(Purple) with analytical thinking(Yellow).

Gray & Green

Logo Color Combinations Gray & Green

The neutrality of gray and the life of green combine to make a great looking combination.

Gray is also a serious, professional, mature and stylish color. Both dark or light green shades would work well. Darker shades of green associates more with, nature, natural and health. Lighters shades are more associated with youthfulness and energy.

It could be very suitable for branding, clothing and fashion and perhaps even interior design depending on the amounts and shades used.

What are Warm & Cool Colors?

Colors can be separated into two main categories, warm colors and cool colors. What colors are classed as warm, and what colors are classed as cool and how can they influence us?

The Color Wheel – Color Theory

It was Isaac Newton who created the first visual circular color diagram around 1665, also known as the commonly labelled (Color Wheel).

The color wheel is made up of Primary, Secondary and Tertiary colors using the Red, Yellow and Blue (RYB) color model. The color wheel can be separated or divided to approximately display warm and cool colors as shown.

Warm & Cool Colors, Primary, Secondary & Tertiary

Warm Colors – The primary warm colors are Red and Yellow. Orange is the main secondary color. Brown, Taupe and Beige are also considered warm neutral colors, ideal for interior design.

Cool Colors – The primary cool color is Blue. The main secondary cool colors are Green, Purple and Violet hues. Gray is considered a neutral cool color.

Warm Color Influences

Warm colors can increase energy levels, physical and mental, speed up heart rates and increase blood pressure, encourage impulsiveness, increases our appetites and generally encourages expression of emotions.

Cool Color InfluencesColor Wheel Slice

Cool colors generally have a calming and relaxing influence. They can lower heart rate and blood pressure and discourage aggressive and impulsive behaviors. Cool colors are generally believed to suppress emotions and appetites.

Warm colors also give the impression of warmth or heat, while cool colors can actually make us feel cold or cooler than the current temperature, hence the labels, warm and cool colors based on their influences.

Depth Perception

Warm and cool colors also affect our depth perception. Artists often use cool colors to make objects seem further away and warm colors to make areas of an image or painting appear nearer or more prominent.

This is because warmer colors have longer wavelengths. Long wavelengths are detected sooner by our eyes, which gives the illusion of warmer colors gravitating towards our eyes or coming forward. On the reverse, our perceptions of cool colors/short wavelengths are not detected by our eyes as quickly, this creates the illusion of cooler colors gravitating away or receding from our eyes.

Depth Perception Test

You should be able to test this for yourself using the image. It may take a few repeat attempts but you should begin to notice a difference in how your eyes perceive the two colors or wave lengths.

Depth Perception Test, Red & Blue

Using Warm & Cool Colors

Whether you are planning on creating a work of art where depth perception is important, or perhaps engaging in some interior design to create a desired and comfortable environment. It’s important to understand the influences that colors can have on our minds, emotions and perceptions.

Related Post

Color Theory continues with Primary, Secondary & Tertiary Colors