What is the symbolic meaning, common associations and psychology of the color gold, plus what does it say about your personality if you love to wear gold jewelry, or if your favorite color or material is gold?

Meaning & Symbolism of Color Gold

Gold color meaning and hex codes.

Gold is symbolic of the power of the sun. It’s also linked to masculine energy. Gold is often seen as enlightening and illuminating things around it. The color gold is flashy, rich and extravagant. It is the ultimate color to symbolize luxury.

The ancient Greek Gods were often depicted as wearing gold armour, riding on a gold chariot and having gold hair. It was associated with wisdom, all-knowing and divinity.  

Many cultures have seen gold as symbolic of purity, divinity and perfection. The ancient Egyptians saw gold as eternal and indestructible.

Gold has a lot of importance in Christianity. It has similar meanings as the color white, meaning purity and the light of day.

Other religions often display gold as it is associated with and symbolic of knowledge, wisdom and learning. Gold, like purple, is also associated with royalty. Buddhists see gold as a separation from ordinary cares and concerns.

Universally, gold is valued and related to money and prestige. Whether we are talking about a gold bar, a gold pen or gold paintwork, it implies the same thing; wealth and high status. Gold also symbolizes success and winning, coming in first place and winning a gold medal, for example. Gold is at the top of the hierarchy, above silver and bronze.

In Charlie and the Chocolate factory, those fortunate to find a golden ticket in their chocolate bars would be given an opportunity to visit the chocolate factory.  

The Golden Egg story tells of a hen that laid a golden egg every day which provided wealth and stability to a farmer and his wife. It’s a children’s story about thinking before acting, and general foolishness. Both stories relate gold to wealth, fortune and opportunity.

Wearing Color Gold Meaning

Color gold is often used and displayed in the jewelry and the watches that we wear. To wear or display gold could suggest that someone was very much interested in social status and showing off their wealth.

How others perceive them is important to them. It would indicate that they are outward thinking, perhaps seeking approval and trying to impress others. The color gold projects wealth and class, it’s confident, perhaps too confident, bordering on arrogant and egotistical.

Gold bars.

Gold is a very flashy color or metal which can gain attention, so the wearer would more than likely be out-going and extroverted, socially confident. It could also suggest someone is prideful of their wealth and accomplishments.

Personality if you Love Gold

You are a positive and ambitious person. This is an attractive trait that draws in and influences others.

You have a desire for luxury, whether it be a luxury home, car or accessories.

You are friendly, extroverted and you like to be the center of attention.

You have a great desire to succeed, you don’t just sit back and wait for things to happen, you go out and get it.

You have above average knowledge and wisdom, and you are happy to share that knowledge with others.

You have a clear focus on what you want in life. You build strong boundaries for acceptable behaviors and you don’t tolerate those that go beyond those boundaries.

You can sometimes be arrogant, and your ambitions can be unrealistic, which can lead to failures and mistakes.

gold color personality and effects.

Business & Branding

Gold has often been used in branding when the company or business wants to project class, high status, or luxury. You will often see gold in the branding of jewelers, high-class law firms, or simply a premium product. For example, Nescafe Gold, described as a premium instant coffee.

Gold Phrases or Expressions

A heart of gold: Used to describe someone as having good intentions, or a good moral character. Having altruistic behaviors.  

As good as gold: Meaning, to be well behaved, to be good.

All that glistens is not gold: Things may not be as good as they seem on the surface.

A pot of gold: A large amount of wealth.

Worth your weight in gold: If someone says this to you, it means you have high value.

Gold mine: Means finding a source which has high monetary value.

Positive Influences


Gold symbolizes wealth, success and luxury, which can influence us to achieve such things.


Gold is believed to inspire us to seek greater knowledge and understanding.


It encourages us to share wealth, wealth in money and also wealth of knowledge.

Negative Influences


Gold is the ultimate in materialistic possessions. It can encourage the pursuit of materialistic things to gain self-worth.


  1. Gold makes a wonderful color in someone room. It makes you feel warm and happy! Beautiful with orange and red. Hang some Christmas lights up and decorate. Make your gold painted room GLOW!

  2. Gold is a beautiful accent to highlight other color’s richness and shine. It enhances an environment and creates a look of unique sparkle.

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