What is the meaning, symbolism, and the psychology of the color yellow and how does it influence us? Is your favorite color yellow or do you drive a yellow car? If so, what does that say about your motivations and personality traits?
This article also looks into the common uses of the color yellow, how it affects branding decisions, the meaning of yellow gemstones, idioms or expressions, quotes, and listing some interesting facts.
Color Yellow Meaning & Symbolism
When we see yellow, we think of summer, sunshine, flowers, vacation, fun, and generally pleasant thoughts and associations, see things that are yellow in nature. It’s a happy color with many positive associations.
Like red, yellow is an attention grabber and an attractive color. It is also an energetic color. Sports drinks often have yellow in their packaging, it’s used to gain attention, and also because it stimulates and promotes feelings of energy.
The color yellow is also connected to and encourages creativity, deep thinking and learning. Yellow is believed to stimulate the areas of the brain that are directly linked to logical and analytical thinking.
In some far east Asian countries, yellow is connected to courage. In China, it was the Emperor’s color during the time of Imperial China. In Egypt, yellow is associated with the deceased. In Polynesia, yellow has connections to divinity, and is considered a sacred color.
Wearing Yellow Meaning or Owning a Yellow Car
If someone was to wear yellow clothes or buy a yellow car, it could suggest that person has a naturally fun and playful personality. It could also suggest that they like to do things differently than other people. They don’t care so much about other people’s opinions or conforming to the norms of society.
They don’t like to be conventional and they place high value on being unique. Possibly an extroverted personality that has a strong desire for attention and being noticed, or perhaps just a desire to express themselves and to be unique.
Personality if Yellow is a Favorite Color
You are a creative person, you are often the one to come up with new ideas.
You often have a cheerful personality, the fun person to be around.
You make decisions quickly, often impulsively.
You often put on a happy face, even in bad and stressful times.
A perfectionist, which means you can be critical of yourself and others.
You sometimes think you are above other people, with a tendency to be arrogant.
You have a broad knowledge base, knowledge about many different subjects.
You tend to give in to instant gratification, spending money, drinking or eating junk without thinking about the consequences.
You have a lot of mental energy, a quick thinker and a good puzzle solver.
Positive Influences & Traits
The color yellow is linked to feelings of holidays and vacation. It encourages us to think of the sun, beaches, fun, entertainment and relaxation.
It encourages energy and optimism. Yellow can improve morale and increase positive thinking.
Yellow promotes communication and openness. Communication often means the difference between success and failure.
Clarity of thought
Analytical and methodical, helps with decision making and clear thinking.
There are studies that suggest a connection between the color yellow and creative thinking.
Negative Influences & Associations
The color yellow promotes energy and feelings of uncertainty. Combined, it leads to feelings of anxiety and nervousness.
Like green, yellow is also linked and associated with the emotions of jealousy and envy.
The color yellow has associations with cowardice, “Yellow Bellied”.
Business & Branding
Yellow can be used in branding simply because it gains attention. This also includes the safety aspect of bright attention-grabbing colors. However, some of its associations can be used to project certain messages. Companies that specialize in vacations and holidays often include yellow in their branding due to the associations of sun, sand and fun. Warm colors are also believed to have a stimulating response on our desire to eat; this offers another consideration for a brand choice.
- Yellow Pages
- NYC TAXI
- On the Beach
Meaning of Yellow Gemstones
Some of the most common yellow gemstones are; the Citrine, Yellow Garnet, Yellow Jade and Yellow diamonds.
Citrine comes from the French word “citron”, which means lemon. The meaning of the Citrine stone is strongly associated with the sun, meaning warmth and life, also including the color yellow associations of happiness and generally uplifting and promoting positivity. The Citrine is commonly used and popular in Jewellery, it’s well suited because of the stones’ durability, they look good, and are relatively cheap.
- Safety equipment, signs and clothing.
- Taxis and school buses are commonly yellow in the USA.
- Construction vehicles, for example JCB Diggers.
- Yellow cards are used in Soccer/Football when a player commits a semi serious foul.
The color yellow is a primary color on the subtractive (RYB) and (CMY) color models.
In light (RGB), yellow is created by adding green and red. The following page has more on what colors make yellow.
In the visible spectrum, yellow has a wavelength of around 580 nm.
The color yellow is the brightest of all the colors, it’s the brightest color that the human eye can see.
The word yellow comes from the old English word “geolu”.
In ancient China, during the time of the Tang dynasty, yellow was considered the color of the sun, and only Emperors could wear it.
It has been reported that during the time of the First World War, the color yellow was used as a type of therapy to treat conditions like depression.
Color Phrases or Expressions
Yellow bellied Or Yellow Streak: Meaning to be cowardly or scared.
Yellow brick road: This means a path that leads to success.
Shades of Yellow
More shades of yellow with HEX and RGB color codes.
Light Yellow – Linked to fun, joy, upbeat, energy, and clarity of mind.
Dark Yellow – Associated with poor health, jealousy, criticism, cynical, and unclean.