There is somewhat of a disagreement between scientists and psychologists on this subject. Some believe it’s only a product of marketing, originating in America. Once it became a common belief the association between color and gender became automatic. The color pink feminine and the color blue masculine.
Pink for Boys & Blue for Girls
In the late 19th century and early 20th century there were several articles suggesting the Pink and Blue gender associations were actually reversed. Pink was believed to be more suitable for boys as it was a stronger more noticeable color. Because blue is a more reserved and less prominent color, it was considered delicate and therefore more suitable to girls. However this seemed to be simply an interpretation or opinion on the most suitable colors for boys and girls, and it didn’t last.
Around the mid 20th century, clothing companies switched to the pink for girls, blue for boys preference that we see today. Once these companies began advertising with these color preferences it quickly became the norm, and gender or sex color associations became automatic and unconscious in the western world.
Some academics believe these color associations are nothing more than the result of mass marketing campaigns by large clothing companies, originating in America in the mid to late 20th century.
However there is evidence of the girl pink/boy blue gender color associations being true as early as the 19th century. This doesn’t fit with many of the modern day sociologists that believe the gender color associations are only the result of relativity recent mass marketing.
Could it be that the blue masculine, pink famine color connections are actually biological to gender? There have been studies that show there are differences between the genders with regards to the sensitivity of certain colors of the spectrum.
Studies and Research Suggests
Some studies have shown that women are better at differentiating between different shades of color, including subtle differences. It’s not just color that this is limited to, based on studies, women also seem to be better at detecting subtle changes when it comes to hearing and taste as well. The science suggests this is down to the differing levels of hormones between the sexes which affects brain development.
Women have a particular sensitivity to detecting Red and its various shades, this will also affect the ability to detect warm colors, such as yellow, orange and even pink. Scientists have discovered the gene responsible for detecting the color red. This gene is in direct relation to the x chromosome. Women have two x chromosome copies compared to just one for men.
Do Girls Prefer Pink?
Based on science and studies there is a reasonable argument to suggest that girls preference for colors like pink could be biological. After all, pink is just a lighter or pale shade of red, and girls are more sensitive to color shades, particularly the color Red.
Studies are still ongoing and I’m sure more evidence to support either side of the argument will come into play. However there does seem to be a boy/girl biological factor involved. Stereotypes and common gender color associations are likely to be in part an influencing factor as well.
Some stereotypes are based on certain truths, perhaps that’s the case here.